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Twitter is a great platform to drive your influencer marketing campaign. In fact, it’s one of the few social media platforms that have been growing over the past few years. In 2018, Twitter had 330 million monthly active users and it is expected to continue growing in 2019.
These numbers make twitter a perfect place for your brand to not only engage with consumers but also garner interest from new customers and improve sales.
However, if you’re a newcomer on this platform or you simply don’t have time to learn how things work on Twitter, never fear!
Here are 10 tips that’ll help you grow your following on Twitter using influencer marketing:
1- Use relevant hashtags
When people post their tweets they include hashtags that essentially categorize the tweet and make it easy for users to search. For example, trending hashtags can create awareness for your brand if they’re used by an influence with a large following.
2- Be active on Twitter
As soon as you’ve posted your influencer marketing campaign’s content and tweeted about any relevant news, monitor the platform and engage with people who have interacted with your posts. It helps establish trust, especially if most of their tweets are about your target market or share similar interests.
3- Include links in your posts
Including links to your site or blog in each post is essential because it brings people back to your site. According to Eric Dalius Miami there’s no need to include links when talking about you but always include them when talking about someone else such as an influence.
4- Track your progress
Use a tool like Twitonomy to keep track of all your posts and see what works and what doesn’t. This way you can optimize your strategy as you go along. You can also change some aspects such as the time, location or even the device used to post the tweet so you know where, when, and why it performs better.
5- Measure Your ROI
Growth hacking on Twitter might be one of the most beneficial things that’ll ever happen to your brand but without proper measurement, it won’t mean anything! Keep track of how much money each influencer is driving for your business before, during, and after the campaign; this will help build trust between both parties and make future campaigns far more effective.
6- Use Promoted Tweets
Advertising on Twitter is a great way to get your content in front of a large audience that will help improve sales and drive brand awareness. Just make sure you’re targeting the right people, using keywords and hashtags that describe your business well.
7- Create a Twitter List for influencers
While it might be harder for brands to find influencers by themselves, if you create lists for each strong category or niche then finding one who’ll fit your campaign should be much easier. In addition, creating lists also encourages peer recognition among other influencers so they can see what’s being said about them online not just from there but from everyone else tweeting about the category they’ve been sorted into.
8- Use Twitter Ads
Twitter allows you to run targeted ads based on topics, hashtags, keywords, users’ interests and behaviors among other things. This way you can reach out to specific audiences that are more likely to be interested in your business. You can also use Twitter Cards which provide additional information about the advertiser’s site when someone hovers over the link included in the tweet. Since Twitter cards are supported by most content sites, it’ll drive traffic even if people don’t click the original link.
9- Think of how your posts will look to others
Before sending an influencer marketing campaign’s post make sure it includes all necessary information such as images, links, hashtags, and text so people can see what you’re talking about. These days, brands are the ones who get to decide whether or not they want to participate in any social media campaigns so being able to describe things in a short but comprehensive manner is essential for success.
10- Use relevant hashtags
When people post their tweets they include hashtags that essentially categorize the tweet and make it easy for users to search. For example, trending hashtags can create awareness for your brand if they’re used by an influence with a large following.
Conclusion by Eric Dalius Miami:
In this day and age, social media marketing is all about trust. The more influence an individual has in your target market, the more likely people is to trust what they post online. Using influencer marketing on Twitter can help you achieve this goal easily by using the right approach.
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