5 Strategies for Marketing Your Bathtub Company

Starting a new business is exciting as it’s a dream come true for most people. The problem is that it comes with unique challenges that you may not be prepared to deal with.

Marketing is one of the most significant hurdles you’ll have to overcome. Luckily, there are digital marketing tools and marketing companies to help you out. Embracing either of the two can make growing your business much easier.

If you’re in the bathtub retail industry and intend to increase your sales, you’ll need some strategies. You’ll also have to find ways of making the strategies work together to achieve your marketing goals.

Digital marketing channels play better together. Additionally, your marketing campaign results will be amplified by running various strategies simultaneously. 

Effective Factors to Consider in Marketing a Bathtub Business

There are a lot of marketing strategies available for entrepreneurs. But how effectively you implement them will depend on your creativity and knowledge.

In this article, we have put together 5 marketing strategies that you can implement to grow your improve brand. But, if you feel like an idea is worth trying but is not included, feel free to try it.

1. Utilizing Social Media

Using social media platforms will help you to build a relationship with clients. Run contests, post valuable content, and answer questions from your followers. You can also share bathing-themed memes on your Instagram page to get new followers. Also, it is a great way to entertain your existing followers.

Do you have freestanding tub shower enclosures to sell? Show them off  to your followers on various platforms. Whatever social media page you have, sharing engaging content is a great idea. That’s how you use the platforms to grow your brand.

Remember that people make shopping decisions based on what they see. Visual images and videos are a big part of getting them interested in your products. That’s why you must post videos to show how having an extra wide freestanding tub enhances the bathroom experience.

Those who are curious about how a freestanding tub is convenient for them will click on your site. They will want to know more about the products you have on sale.

1. Build Your Brand

This is about how you’d like your target audience to perceive your products. We are referring to the logo and the voice you use in your content on online platforms. We are also talking about the color scheme of your business.

When branding your freestanding tubs business, you have to focus on two aspects. That’s the strength of your business and the consistency in your marketing. The branding must be strong but not obnoxious. Let your messaging come out clearly to the audience.

Additionally, there must be uniformity in all your marketing mediums. Remember that a strong and consistent brand leaves a positive impression on the consumer. It gives them an idea of what to expect from the business. 

1. Reveal Your Distinct Selling Proposition

Assess your business and find out what’s unique about your operations and the product. Is it that you specialize in vintage freestanding bathtubs? Or do you offer discounts on the new freestanding tubs once every month?

This is an important strategy in marketing. Because without a unique proposition, you’ll miss out on getting ideal clients. Keep in mind that there’s always a potential client looking for a bathtub company.

You may have struggled to find something distinct about your brand and have settled for a cheap route. Just know that that’s a recipe for disaster. Everyone in this business wants to demonstrate value to the consumer. So dropping your prices across each product is a move to the bottom.

Find out why consumers buy from you. If you don’t know why, ask the sales and marketing team or check the customer reviews. Reading what your clients have to say will have an invaluable “voice of clients” insight. It will certainly shape your distinct selling proposition.

After nailing your distinct selling proposition, be sure to use it in every copy you publish. That includes:

• Offline brochures
• Social media profile content
• Sales and email promotions
• Homepage and product page content

1. Building a Website

Building a website is an important strategy if you want to market your bathtub company. Rarely do people check their phone books for bathtub remodeling services. A lot of people including those who aren’t as technically savvy as generation X use the web for what they need.

Generally, everyone is turning to the web for information. Even those looking for local bathtub refinishers. That’s why a website is a must-have for any business.

Image is everything too. Thus, you must take time and do everything right when building a website. If you don’t have what it takes to build a professional site, leave it to an expert. Also, make sure that your local and physical addresses are on every web page.

You may argue that having a verifiable address on the site makes no difference. But the fact is that it increases the chances of the site looking more algorithmically trustworthy to Google. The outcome may not be immediate, but these forward-thinking steps give the site a bonus. 

1. The Use of Search Engine Optimization

The use of SEO is one of the best marketing techniques if you want your website to succeed. Optimizing your brand’s site ensures that it ranks higher on search engines like Google.

This makes it easy for consumers to find your business when using related keywords. Note that there are various SEO techniques out there. So you must experiment to know which ones are good for your business. Some of the most impactful ones are optimizing your title tags as well as meta descriptions.

Alternatively, you can use keyword phrases in your content. Make sure to include backlinks from high-quality websites. Incorporating SEO techniques into your website will cause a significant increase in conversions.

Conclusion

Marketing is important if you want to succeed as an entrepreneur in the bathtub business. These strategies will help you to market your business and reach a wider audience. But remember that the marketing results of different strategies may differ.

That’s why you must track your marketing campaigns to analyze their performance. This way, you’ll be able to come up with a winning marketing strategy for your bathtub business.