It is self-evident that the world is obsessed with videos. Today’s generation is full of digital natives that primarily consume information via social media channels. Even on purchases, consumers nowadays place a high value on video content, so companies are also using video in sales.
Of course, there are a lot of benefits you can think of when you utilise videos for your corporate sales. But, few only knew what goes beyond the surface of video marketing. So, here are other reasons why videos should pump you up.
Videos Present Nonverbal Communication
It’s impossible to overestimate the importance of body language and vocal tone in communicating a message.
Text content can render the message well with precise word choice, punctuation, and visual elements such as emoticons. But with videos, viewers can deduce the speaker’s intended message based on their body language, vocal tone, and other visual cues.
Little do they know that the mere presence of the speaker improves the accuracy and effectiveness of the video.
Videos Give Powerful Insights
Businesses gain instant access to a wealth of information by integrating video into their media channels.
Depending on how your consumers view your videos, you can create a unique user journey targeted to each user’s viewing habits.
For example, viewers who watch halfway can be targeted with information or a call to action. Meanwhile, viewers who have completed the video can be targeted with a personalised message for further purchase actions. At the same time, those who have abandoned the video can be sent information tailored to their interests.
You will always have options to identify which response route to take because you have insightful video data at hand.
Video Engages Even the Laziest Buyers
While video content is a great educational tool, it is also very easy to consume.
People’s lives are far too hectic to devote time to reading lengthy product descriptions or researching services.
Nowadays, customers expect to see a product in action. So, if you’re using video in sales, you’re setting yourself up for numerous potential buyers.
Video marketing can reach many people effectively on multiple levels—even the most sedentary people.
Videos Offer Versatility
Another good news is that marketers can use video content in various ways.
So, it’s easy to determine a method compatible with your company’s marketing objectives.
No matter what industry you’re in or what you’re selling, there’s a video that will appeal to your target audience.
If you want a tool that could cater to almost all of your marketing needs, there’s no reason not to try it out.
Google Loves Videos
You heard that right. The number one search engine loves videos.
Since Google acquired YouTube, videos’ influence on your search engine ranking has grown significantly.
In fact, if your website includes a video, you’re 53 times more likely to rank first on Google.
Videos are a unique way to increase the amount of time visitors spend on your website. In return, increased exposure aids in establishing trust and demonstrates to search engines like Google that you have high-quality content.
Overall, video marketing is neither a fad nor a search engine optimisation method.
With the proliferation of mobile devices and the availability of video on all of our favourite websites and social media platforms, you can expect video marketing to become even more prevalent and engaging for years to come.