A Facebook pixel is a tracking code that is added to a website. The data collected through the pixel can be used to create more effective Facebook advertising by targeting the message to a more specific audience and measuring the effectiveness of Facebook marketing. According to an expert from a Top SEO Service, it is very useful as it can help in reaching more customers and advertising in an effective manner.
A Facebook pixel is a tracking code that is added to a website. Probably the most familiar way to use it is through remarketing to reach visitors to your website. This pixel also allows for very precise targeting and the creation of new audiences based on the functionality of the website.
Think about these things as you add a Facebook pixel to your website:
- The so-called Facebook pixel the base code only tracks page views. Based on this, you can implementcustom audiences and remarket for your website visitors.
- What other functionalities do you want to measure? That is, what is really the goal of marketing and the website, as well as the various functionalities that the website wants to achieve. In addition to page visits, the Facebook pixel can be used to make very precise targeting and new target groups based on the website’s functions: for example, in the online store, in addition to page visits, adding functions to the shopping cart and entering information before the actual purchase. Without Facebook pixels and conversion tracking, it is difficult to verify the results of Facebook advertising. Facebook pixel tracking and conversion trackingadded to ad management can help you learn more about how your campaign and individual ads are performing.
- Well not suitable for me when there is no eCommerce? Wait a moment! What other features does your website have? Sending a request for quotation. Submitting the form. Sending a reservation. These are all functionalities that can and should be followed. Based on both of these functionalities, you could create audiences that consist of similar users to the users who submitted the request for quotation.
There is no comprehensive guide to monitoring a website, but the systems you choose will affect the solutions you choose. I’ve made instructions for adding a simple goal in Google Analytics and Facebook, which works when a goal set for a website has its own URL (e.g., after submitting a form, a ‘thank you’ page opens with my own URL or the goal is to get visitors to a particular site).
According to an expert of a digital marketing agency, who works as I work as a digital marketing expert, implementer and educator, the marketing strategy and author, results in the seeking and enthusiasm about analytics, he says that a handy tool for tracking Facebook pixel functionality is the browser add-on “Facebook Pixel Helper”. Here you can see directly the functions of the FB pixel (in this case “page view”) and you can test the functionality of different events and the Facebook pixel.